Performance Marketing Isn't a Channel. It's a Discipline
If your current reporting can't tell you what's actually working, you don't have a performance marketing problem. You have a measurement problem. I build the frameworks that make every dollar accountable across every channel.
Book a Free ConsultationYou're spending $50K+ a month across Google, Meta, and maybe a programmatic platform. Each one reports different numbers. Your agency says ROAS is great, but revenue hasn't actually moved. Nobody can tell you which channel is truly driving incremental growth and which is just taking credit for conversions that would have happened anyway. That's not a performance problem. That's an attribution architecture problem.
Three Platforms. Three Stories
But it's counting view-through conversions from people who never clicked.
But it's claiming credit for branded searches that would have converted anyway.
The incremental return after you remove the overlap and the inflated attribution.
The Framework That Makes Spend Accountable
Measurement Framework Design
I'll build a measurement system that tells you what's actually working. Not platform-reported ROAS. Not last-click attribution. A real framework with incrementality testing, holdout groups, and cross-channel analysis that gives you numbers you can trust.
Channel Strategy and Allocation
Where should each dollar go? I'll analyze your channel mix, identify where spend is overlapping, and build an allocation model based on incremental returns, not platform-reported returns.
Attribution Setup and Fix
GA4 says one thing. Meta says another. Google claims credit for everything. I'll audit your attribution setup, fix the tracking gaps, and build a source-of-truth dashboard that reconciles the data across platforms.
Ongoing Optimization and Reporting
Weekly reporting on the metrics that matter. Revenue, CPA, incremental ROAS by channel. Not impressions, not reach, not engagement rate. I'll tell you what to scale, what to cut, and why.
For Teams That Need Clarity, Not More Data
Growth-stage companies spending $50K+/mo across paid channels who can't answer the question "what's actually driving revenue?" You've got dashboards full of data and no clarity on what to do with it.
Brands where the CEO keeps asking "what are we getting for all this ad spend?" and nobody has a straight answer. You need a measurement framework before you need more media spend.
Companies that have outgrown their agency but aren't ready for a full-time CMO. You need senior-level performance marketing thinking on a fractional basis.
Three Steps to Accountability
The Audit
I review your current channel mix, tracking setup, and reporting. You get a written assessment of where attribution is breaking, where spend is overlapping, and where the biggest opportunities are.
The Framework
I build your measurement infrastructure. Clean tracking, proper attribution windows, incrementality testing where budget allows. Then a channel allocation recommendation based on real data.
The Execution
Campaigns optimized against the new framework. Weekly reporting on incremental performance, not vanity metrics. Direct access to me for strategic decisions.
Built on 12+ years managing performance campaigns for 400+ brands.
Ready to Make Your Ad Spend Accountable?
Book a free audit. I'll show you exactly where your attribution is breaking and what to do about it. No pitch. No obligation.
Book Your Free Audit