Embedded, not outsourced. A senior performance pod in your Slack by week one, billed like a vendor. No salaries to carry, no ramp to fund, no turnover to absorb. Cancel anytime.
Here's what building the pod in-house actually runs, next to what embedding us costs. Figures are illustrative ranges, not quotes.
Salary and loaded-cost figures are illustrative US market ranges for a mid-senior B2B performance hire, not a quote or a guarantee. Your number depends on role, location, and scope. The point holds at every level. One full-time hire costs more than the pod that replaces four of them.
Not one freelancer with a specialty. The full team that covers strategy through attribution, working off your pipeline goals.
We start with the pipeline math, not a channel wishlist. Positioning, offer, and a demand plan that ties every dollar to revenue, then the channels that actually serve it.
Capture the buyers already looking. Tight keyword and intent targeting on Google and Bing, written for B2B buying committees, not impulse clicks.
LinkedIn is the anchor for B2B, with Meta and others where your buyers actually are. ABM lists, creative testing, and audiences built around the job titles that sign.
The deal is rarely won on the first touch. Nurture sequences, lifecycle flows, and sales-aligned email that move leads from curious to closed across a long cycle.
Ads, landing pages, and assets built to test. We ship variants fast, kill the losers, and scale what books pipeline instead of what wins design awards.
You see the same numbers we do. Pipeline, cost per qualified opportunity, and revenue, tracked across a long sales cycle so you know what actually drives growth.
Long cycles, buying committees, and deals measured in revenue, not lead count. We run B2B the way it actually buys. New to the category? Start with our plain-language guide to B2B performance marketing.
A B2B deal can take months and a dozen touches. We optimize for the whole journey, not the last click, and we hold creative and nurture for the long middle where deals are actually won.
Five to ten people sign off on a B2B purchase. We target the titles that influence and approve, then build messaging for each one instead of shouting at a single persona.
Cheap leads are easy. Qualified pipeline is the job. We bid against pipeline and revenue, and we cut the channels that only inflate a lead number nobody on your sales team can close.
SaaS is where most of this work lives. As a SaaS performance marketing agency we run both product-led and sales-led motions, so trials, demos, and the MQL to SQL handoff all get their own targeting, creative, and measurement.
We bid against payback period and lifetime value, not raw signups, and we watch the numbers that decide whether growth is healthy. CAC, payback, and net revenue retention. If a channel fills the funnel with trials that never convert, we kill it before it eats your runway.
For the deeper playbook on the channels, metrics, and growth motion behind this, read our SaaS performance marketing playbook.
Every platform pitch deck says the same thing. Here's the shorter version, based on what we've watched happen across 400+ brands. For the full numbers behind these verdicts, read our B2B channel performance scorecard.
The channel that harvests demand you didn't have to create. Someone searching "contract lifecycle management software" has already admitted they have the problem. That intent is why paid search is the first place we look when a B2B account needs pipeline this quarter instead of next year.
The trap is running it like B2C. Broad match plus Smart Bidding pointed at raw form fills teaches Google to find people who like filling out forms. Feed it pipeline data from your CRM or it optimizes toward junk with perfect confidence.
The only platform where you can buy your exact buying committee by title, company size, and industry. That precision costs like precision. CPCs of $15 to $30 are normal, and lead gen forms will happily fill your CRM with people who wanted a PDF, not a demo.
We've seen LinkedIn look like the worst channel in the account at 30 days and the best one at 180, because the expensive lead that closes is worth ten cheap ones that don't.
Nobody scrolls Instagram hunting for procurement software, but your buying committee is there every night. Meta's job in B2B is cheap reach and retargeting. It keeps you in front of an in-market committee for a fraction of LinkedIn's CPMs while a six-month deal grinds forward.
Retargeting numbers flatter themselves, though. The channel takes credit for deals that were closing anyway, so judge it on incremental pipeline, not on its own dashboard.
Display buys and content syndication produce the cheapest "leads" in B2B and the most inflated reporting. The volume is real. The intent usually isn't, and sales teams learn fast to stop calling the list.
Where it earns a slot is ABM air cover. When sales is working a named account list, programmatic keeps your brand in front of those exact companies while the reps do the closing.
No long onboarding, no ramp you pay for. Here's how the first weeks run and how we stay accountable after.
Week one is a full audit of your accounts, funnel, and tracking. You get a clear read on what's working, what's leaking, and where the fastest pipeline gains are, before a dollar of management fee turns into busywork.
By the end of week one we're in your Slack and your ad accounts. You talk to the senior people doing the work, not an account manager relaying messages. Questions get answered the same day, not in next month's deck.
Every week you see pipeline, cost per qualified opportunity, and revenue, in the same view we use to make decisions. No vanity dashboard, no curated highlight reel. If something isn't working, you hear it from us first.
One flat monthly fee, no percentage of spend, no annual lock-in. We earn the next month by making this one work. If we stop delivering you walk, and that keeps us honest.
B2C attribution is easy. Someone clicks, buys the same afternoon, and every platform agrees on what happened. B2B breaks all of it. The first click lands in March, the demo happens in May, the contract signs in September, and by then GA4 has handed full credit to whichever touch showed up last. Run a B2B account on default reports and you'll cut the channel that started your best deals while scaling the one that took a bow at the end.
We've rebuilt measurement on enough B2B accounts to know the fix isn't a fancier attribution model. It's three unglamorous moves, done properly. Our guide to what B2B performance marketing actually means walks through the full measurement stack if you want the long version.
Offline conversion imports push closed-won deals from your CRM back into Google and LinkedIn. The platforms stop bidding toward form fills and start bidding toward the clicks that became contracts. We've watched this one change what an account buys within a month.
Cost per lead is the most gameable number in B2B. Cost per qualified opportunity and pipeline per dollar spent are much harder to fake, which is exactly why most agency reports don't lead with them. Ours do.
If your sales cycle runs six months, judging a channel on 90 days of closed revenue is measuring noise. We hold channels to leading indicators first, SQL rate and meeting hold rate, then let revenue confirm or overrule the read once deals have had time to close.
Most B2B teams shopping for help have been burned once already. Usually the burn wasn't the channel work. It was the pricing model underneath it.
The industry default. The agency's invoice grows when your budget grows, whether performance does or not, so every recommendation drifts toward spending more. We've watched agencies pitch budget increases in the same month results fell. The model made them do it.
A fixed fee wrapped in a 6 or 12 month contract. The fee itself is fine. The lock-in is the problem, because it removes the agency's reason to perform once the ink dries. Month nine of a locked contract is where accounts go quiet.
Same invoice whether you spend $10k or $200k a month, and no contract holding you in place. We have to earn the next month every month, which is the entire point. The day we stop delivering, you leave, and we deserve it.
We publish real numbers instead of "it depends." Our performance marketing agency pricing guide breaks down what the market charges under each model and what you should actually pay. If Google Ads is the engagement, we ran the same math for a flat fee Google Ads agency too.
The honest answer changes with your spend, your team, and your timeline. Here's how we'd frame the decision if we weren't in the room.
The right call at scale. Once paid spend clears roughly $150k a month, dedicated headcount starts paying for itself and the institutional knowledge compounds. Below that, you're carrying the $400k to $600k loaded cost from the math above for a team that's underemployed half the week.
The full pod without the payroll. Strategy through execution across channels, live in week one. The catch is that most agencies bill in ways that reward spend instead of results, so interrogate the pricing model before you sign anything, including ours.
A senior operator on a single channel, no pod attached. The right fit when you have an internal person to do the work but nobody senior to direct it, or an account that needs a rebuild before anyone should manage it. That's the shape of our Google Ads consultant engagements.
We're an agency, so discount this section accordingly. But we'll tell you on the first call if a consultant or an in-house hire fits better, because a client who should've built in-house churns inside six months anyway, and we'd rather skip that ending.
This isn't our first B2B account. The pod is senior because the people in it have done this across hundreds of brands and more than a decade of cycles.
We don't publish invented client numbers. What we'll show you on a call is how we report, weekly views of pipeline, cost per qualified opportunity, and revenue, not a wall of impressions dressed up to look like progress. The real proof is the account we'd build for you, and you can cancel the month it stops working.
Get a senior B2B growth pod in your Slack by next week, for a fraction of one hire. No cost to talk, no pitch, no obligation.
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