Google Ads Is Deceptively Simple to Start and Brutally Hard to Run Well
I've built negative keyword architectures with root-keyword isolation across $100K+/mo accounts. If your search terms report makes you cringe, I can help. $550M+ in managed spend. 400+ brands. 12+ years in the platform.
Book a Free ConsultationYou're spending real money on Google Ads but your search terms report is full of garbage. Your campaigns are structured the way some agency set them up two years ago and nobody has questioned it since. Performance Max is running and you have no idea where the money is actually going. Your ROAS is flat or declining, and every "optimization" your current team tries just shuffles budget around without fixing the underlying architecture.
The Five Issues Hiding in Every Google Ads Account
Negative Keyword Gaps
Your search terms report is full of irrelevant queries eating 15-30% of your budget.
Campaign Structure Bloat
Too many campaigns, overlapping targeting, and budgets spread so thin that nothing gets enough data to optimize.
Wrong Conversion Actions
Google is optimizing toward page views or button clicks instead of actual revenue events.
PMax Cannibalizing Search
Performance Max is claiming credit for branded conversions your search campaigns would have captured anyway.
Attribution Window Mismatch
Your attribution windows don't match your actual buying cycle, so the algorithm is optimizing on incomplete data.
Sound familiar? Book an audit and I'll show you exactly what's happening in your account.
Google Ads Done With Precision, Not Autopilot
Search Terms Audit and Negative Keyword Build
I'll go through your search terms report line by line. You'll get a full negative keyword architecture with root-keyword isolation, phrase-match negatives, and campaign-level vs. account-level segmentation. This is where most accounts leak the most money.
Campaign Structure Rebuild
Match types isolated, ad groups tightly themed, budgets allocated by intent tier. I'll restructure your account so that high-intent searches get the budget they deserve and broad discovery campaigns don't eat your whole spend.
Performance Max Transparency
PMax is a black box by design. I'll build the reporting workarounds that show you where the money is actually going, which asset groups are performing, and whether PMax is driving incremental conversions or just taking credit for branded search.
Conversion Tracking and Attribution
If Google Ads is optimizing toward the wrong conversion actions, nothing else matters. I'll audit your conversion setup, fix enhanced conversions, set proper attribution windows, and make sure the algorithm is optimizing toward actual business outcomes.
For Brands That Want Google Ads to Actually Perform
Ecommerce brands spending $15K+/mo on Google Ads with flat or declining ROAS. You've tried Smart Bidding, tried PMax, tried new creative. The problem isn't the tactics. It's the account architecture underneath them.
Lead gen companies paying too much per qualified lead. Your cost per conversion looks fine in the dashboard, but the leads aren't closing. You need someone to trace the funnel from click to close and figure out where quality is breaking down.
Anyone running Performance Max without a clear understanding of where the money is actually going. PMax reports look great. The question is whether those conversions are incremental or just branded searches Google is claiming credit for.
Three Steps. Real Answers.
The Audit
I go through your Google Ads account, conversion tracking, and search terms reports. You get a written audit with specific findings, not a generic checklist.
The Plan
A flat-fee proposal covering exactly what needs to happen. Negative keyword build, campaign restructure, conversion tracking fixes. Scoped to your account, not a template.
The Work
Changes implemented within 5-7 business days. Weekly reporting on the metrics that matter. Direct access to me for strategic questions or urgent issues.
Built on 12+ years managing performance campaigns for 400+ brands.
Ready to Fix Your
Google Ads?
Book a free audit. I'll go through your account and show you exactly what's working, what's wasting money, and what to do about it. No pitch. No obligation.
Book Your Free Audit