Ecommerce Marketing Has a Measurement Problem
Between platform attribution, post-purchase surveys, and GA4, you're getting three different stories about what's working. I build the framework that tells you which story is true, then optimize spend against it. 12 years across 400+ brands.
Book a Free ConsultationYour Meta dashboard says ROAS is 4x. Your Shopify dashboard shows something different. GA4 gives you a third number. And your post-purchase survey says customers found you on TikTok, which isn't even in your media mix. You've got three sources of truth and none of them agree. Meanwhile, you're making six-figure monthly spend decisions based on whichever number supports the decision you already wanted to make. That's not marketing. That's guessing with a big budget.
The Framework That Turns Data Into Decisions
Measurement Framework Build
I'll build a unified measurement system that reconciles platform data, GA4, and post-purchase surveys into a single source of truth. You'll know which channels are actually driving incremental revenue, not just claiming credit for it.
Full-Funnel Channel Strategy
Meta for prospecting, Google for intent capture, programmatic for reach, email for retention. I'll map your channel mix to your customer journey and allocate budget based on where each channel actually adds value.
Creative and Audience Testing
I'll build testing frameworks that isolate variables properly. Not A/B tests where you change five things at once. Structured creative testing, audience testing, and landing page testing with clear winners and losers.
Unit Economics and Scaling
What's your real CAC? Not your blended CAC. Your incremental CAC by channel. I'll build the unit economics model that shows you exactly how much you can spend on each channel before it stops being profitable.
The Metrics You'll Actually Use
For Ecommerce Brands Ready to Scale With Clarity
Shopify and ecommerce brands doing $1M-$20M in annual revenue. You've got real traction but you're making spend decisions on conflicting data. You need a measurement framework before you need more media budget.
DTC brands scaling beyond Meta into Google and programmatic. You've hit a ceiling on Meta and you're not sure which channel to invest in next. You need someone who's done this before, not an agency running the same playbook for every client.
Ecommerce teams drowning in data but starving for clarity. You've got Shopify analytics, GA4, platform dashboards, a BI tool, and post-purchase surveys. What you don't have is a clear answer on what's actually working.
Three Steps to Profitable Growth
The Audit
I review your current channel mix, attribution setup, unit economics, and creative testing cadence. You get a written assessment of what's working, what's wasting money, and where the biggest growth opportunities are.
The Framework
I build the measurement infrastructure and channel strategy. Unified tracking, proper attribution, unit economics model, and a clear plan for which channels to scale and which to cut.
The Execution
Campaigns optimized against real data. Weekly reporting on incremental ROAS by channel, CAC trends, and creative performance. Direct access to me for every strategic decision.
What an Ecommerce Marketing Consultant Actually Runs
Most ecommerce brands don't have a traffic problem, they have a measurement problem. Meta says it drove the sale, Google says it drove the sale, and your bank account disagrees with both. Here's the literal work of fixing that and scaling what's real.
Product feed management
The feed is where the fastest wins usually hide. Titles, attributes, and structure decide which searches your products show for, and most stores are running the default Shopify export. A clean, well-structured feed often beats any bidding change, and it's the first thing I rebuild.
Shopping and Meta as one funnel
Google Shopping and Meta get optimized in separate dashboards by most teams, which is the core mistake. They're one funnel. I structure them to work together, prospecting where new customers are cheapest and retargeting without paying twice for someone you already had. If Google is the priority, my managed Google Ads service goes deeper on the Shopping side.
New versus returning customer economics
A blended ROAS hides whether you're actually acquiring anyone. I split new-customer acquisition cost from returning-customer revenue, because a store that looks profitable on blended numbers is often just remarketing to its existing list and calling it growth.
Attribution you can bank
Server-side tracking, proper conversion values, and a blended view that ties back to real orders in Shopify. Your true ROAS is almost never the number the platforms add up to, and every budget decision after that correction gets better.
Consultant, Agency, or In-House Hire
There are three ways to run ecommerce paid marketing well, and I'll be straight about when each one fits a store your size.
Consultant
A senior operator owning the feed, the account structure, and the measurement. Fits stores doing roughly $2M to $30M a year that want the person they hired in the accounts, not a junior buyer.
You keep every account and your Shopify data. The tradeoff is bandwidth. I run acquisition and measurement, but I'm not also your creative studio or email agency.
Agency
Makes sense when you need constant creative volume, influencer production, and email plus SMS all under one roof.
The familiar catch is being sold by the founders and serviced by juniors on a percentage of spend. If you go this route, ask who touches the feed and how they're paid.
In-House
The right call once you're big enough that a full-time performance hire plus a creative team pays for itself and lives in the data all day.
The risk is the single point of failure. Strong in-house teams still bring in a consultant for audits and a second read on new-customer economics.
What It Costs and What the First 90 Days Look Like
Market rates first. Ecommerce marketing consultants charge $2,500 to $10,000 a month depending on catalog size and channel count. Agencies usually take 10 to 20 percent of spend. There's a full breakdown in how performance marketing pricing works.
I price everything as a flat monthly fee, scoped after auditing your store and accounts. No percentage of spend or revenue, because that model pays the vendor more when your budget grows whether margins improved or not.
Days 1 to 30
Fix the feed and the tracking. Rebuild the product feed, correct conversion values, and establish a true blended ROAS baseline against real Shopify orders.
Days 31 to 60
Restructure Shopping and Meta to run as one funnel, split new from returning customer targets, and reset budgets against clean margin-based goals.
Days 61 to 90
Scale acquisition where the new-customer math works, launch feed and creative tests, and settle reporting into a weekly view tied to contribution margin, not platform-reported ROAS.
Red Flags When Hiring an Ecommerce Consultant
After 12+ years and 400+ brands, I can usually tell within one call whether someone runs stores or just runs ads. Here's what should make you walk.
They quote a target ROAS before seeing your margins
A healthy ROAS depends entirely on your contribution margin. Anyone promising a number from a case study is selling, not analyzing.
They never mention the product feed
For a store, the feed is half the game. If the pitch is all bidding and creative with nothing about feed structure, they're skipping the highest-return work.
They report platform ROAS as truth
Meta plus Google ROAS usually adds up to more revenue than you actually made. A real consultant reconciles against Shopify and reports blended.
No split between new and returning
If they can't tell you what it costs to acquire a new customer versus reselling your list, they can't tell you whether you're actually growing.
They charge a percentage of revenue
Tying their fee to your topline means they profit from your good months whether or not they caused them. Flat fee keeps the incentive honest.
Ecommerce Marketing Consultant Questions, Answered
What does an ecommerce marketing consultant do?
What's a healthy ROAS for an ecommerce brand?
How much does an ecommerce marketing consultant cost?
Do you manage the product feed?
Can you help with Meta and Google together?
Built on 12+ years managing performance campaigns for 400+ brands.
Ready to Scale With Confidence?
Book a free audit. I'll show you where your attribution is breaking, which channels are actually driving growth, and what to do next. No pitch. No obligation.
Book Your Free Audit