Built to Be Fired
Market Correct is a flat fee performance marketing agency. Correct Opinions is where 12+ years of running it got written down.
What a Flat Fee Performance Marketing Agency Actually Is
Evan Taylor founded Market Correct. 12+ years running paid media, 400+ brands, Alt Press, Ring, Live Nation + more. Every account on a flat fee, month to month, and the client owned every login.
The agency is winding down slowly. We take clients case by case, and right now we're not accepting any. Nobody got dropped. The existing accounts run until they don't need us, which is how it was always supposed to end.
This site is what's left, and it's the better part.
Built to be fired. The agency was priced that way from day one, and the site is written that way now.
Why the Site Changed
For years the site was a pitch. Free audit, book a call, the usual. Meanwhile the blog quietly outgrew it. 77 opinions and 39 verdicts, with the losers named. That's the part people actually read.
So we stopped pretending the pitch was the product. Correct Opinions is the publication. Market Correct is the entity behind it, still the same one-operator shop with the same receipts.
Always biased, never neutral. Everything here comes from accounts we ran and tools we paid for.
How the Agency Ran
One operator ran every account personally. That was the whole model.
Clients got Evan. Not an account manager forwarding questions, not a junior strategist learning on their dime. The same person who ran Google Ads for Alt Press, Ring, Live Nation + more was the person in the account every week.
When a campaign needed something outside the wheelhouse, creative, technical integrations, whatever, we brought in people we'd worked with for years. Specialists, billed straight through, no markup hidden in a retainer.
Flat fee. Month to month. You owned every account and could fire us in a Slack message. Some did. That was the point.
What Lives Here Now
Opinions. 77 of them so far, one a week. What worked, what didn't, what it cost, written by someone who ran budgets from $10K a month to eight figures a year.
Verdicts. 39 tools we paid for out of pocket, scored, with the losers named. Guides. The service pages stayed up as free playbooks for how we ran Google Ads, paid social, programmatic, and B2B pipeline at a flat fee.
Start with our Granola vs Pocket comparison if you want to see how a verdict gets made.
The Bottom Line
Market Correct isn't accepting clients right now. The door opens case by case, and subscribers hear first.
How We Actually Ran Campaigns
Kill Bad Campaigns Fast
If something wasn't working after two weeks, we killed it. No "let's give it more time." Budget went to winners. The guides still teach it that way.
Transparent Reporting
Clients saw everything. Their own dashboards, their own logins, weekly check-ins in plain English. Nothing hidden behind a blended ROAS.
ROI-Driven Strategy
Every decision tied back to revenue. Not impressions. Not engagement. Not brand lift studies. Money in, money out. Same standard every opinion on this site gets held to.
Reasonable Pricing
Flat fee, month to month. We never made more because a client spent more. That pricing is why the opinions about percent-of-spend are so unkind.
Our Values
These aren't things we put on a wall. They're why the agency ran the way it did, and why the publication reads the way it does.
Transparency Over Comfort
We told clients things other agencies won't. Bad results got reported straight, not dressed up in jargon. Now we do the same thing in public, in the opinions and verdicts.
Aligned Incentives
The flat fee wasn't just pricing. It was the whole argument. We refused to make more money because a client spent more, and we'll keep saying so in every opinion about agency contracts.
Accountability Without Hiding
Month-to-month contracts because the work should speak for itself. Built to be fired. If we weren't performing, the client left, and nothing in the contract stopped them.
Expertise Over Headcount
One person who knows what they're doing beats a team of juniors every time. That's how the agency ran, and it's why one operator writes every word here instead of a content team.
Respect for Your Budget
We ran budgets at every scale and treated every dollar like our own. The verdicts work the same way. We buy the tool, we pay the subscription, and then we tell you whether it was worth it.
Honesty About the Industry
We call out bad practices by name. Percent-of-spend pricing, vanity metrics, mystery reports, proprietary tools that don't exist. A publication called Correct Opinions doesn't get to be polite about it.