Built to be hired fired.
One person, 12+ years inside the ad accounts of 400+ brands, and no client left to protect. Correct Opinions is what that person writes down. Always biased, never neutral.
Why a media buyer writes reviews
Evan Taylor founded Market Correct after 12+ years running paid media. 400+ brands, Alt Press, Ring, Live Nation + more. That's a lot of software bought on someone else's budget, and a lot of vendor promises checked against a revenue number the next morning.
Most tool reviews are written by people who've never had to explain a spend to a founder or a CFO. This site is written by someone who did it weekly. So every opinion here starts with three things. What it cost. How long we ran it. Whether the number moved.
Some links pay us a commission. Never the opinion.
Unbiased, neutral, independent. Always biased, never neutral.
What biased means here
It means we've picked a side before we hit publish. We ran the tool, we know what we'd do with our own money, and we tell you. Neutral is what you write when you haven't used the thing.
Where the receipts come from
12+ years of flat fee paid media for 400+ brands. Google Ads, paid social, programmatic, B2B pipeline. Budgets from $10K a month to eight figures a year, with a founder or a CFO on the other end of every report.
A flat fee meant we never earned more when a client spent more. That does something to your taste. You stop trusting percent-of-spend pricing, vanity metrics, and mystery reports, and you start asking what a tool cost against what it returned. Every verdict here gets the same question.
The playbooks are still up, free. Google Ads, paid social, programmatic, and B2B pipeline. Read them like the account notes they are.
What lives here
Opinions. One a week, numbered, with what worked, what didn't, and what it cost. Verdicts. Tools we paid for and ran on real work, scored out of 5, losers named. Guides. How we ran paid media, free.
Start with Granola vs Pocket if you want to watch a verdict get made.
Where to start
Read the opinions, or subscribe. One correct opinion a week.
How a verdict gets scored
Pay for it
Real money, our card, usually months rather than days. A free trial tells you what the demo already told you.
Run it on real work
Client accounts, this site, the newsletter. If a tool never touched a deadline, it never got reviewed.
Score it out of 5
Correct, Partly, or No. The seal goes on the card and the score bar doesn't round up.
Name the loser
A comparison that can't pick is a listicle. Every head to head here ends with one name.
Six things we won't do
These aren't values on a wall. They're the reasons a review here reads differently from the ten above it in Google.
Sell the score
Commission pays the hosting. It never touches the verdict, and the score is set before the link goes in.
Stay neutral
Neutral is what you write when you haven't used the thing. We pick a side and show the receipt.
Round up
A 3 is a 3. Nice founders, good demos, and generous affiliate rates don't add half a point.
Hide the loser
Every comparison ends with one name. If we can't pick, we don't publish.
Outsource the testing
One operator runs every tool and signs every verdict. No content team, no freelancer reviewing from a screenshot.
Count vanity
Impressions, engagement, and brand lift don't make it into a verdict. Money in, money out, same as it was in the accounts.