No-BS insights on performance marketing and why most agencies are ripping you off
Polished reports. Impressive dashboards. Climbing impressions. And yet your revenue hasn't moved in months. After $550M in ad spend, here are the 7 signs your agency is burning your budget and exactly what to do about it.
Read More →You're paying an agency to "do performance marketing." But are they actually tracking outcomes or just dressing up impressions and clicks in a nice report? After $550M in ad spend, here's the real definition and where most agencies fall apart.
Read More →Performance Max, Smart Campaigns, automated bidding. Google handles most of what agencies used to charge a premium for. So what exactly is your agency doing all month to justify $5,000?
Read More →67% of businesses are dissatisfied with their first Google Ads agency. I've managed $550M in ad spend and I can tell you exactly why - and the 10 red flags to watch for before you sign another contract.
Read More →Your agency sends you a monthly report full of impressive-looking charts. Impressions are up! Engagement is climbing! But when you check your bank account, nothing's changed. Here's why.
Read More →Niche-specific agencies charge double, triple, sometimes quadruple the price for Google Ads work that's technically identical. After managing $550M in ad spend, our founder breaks down the whole game.
Read More →You're paying thousands a month and wondering what your Google Ads agency is doing all day. After managing $550M in ad spend, I'll tell you exactly what happens, and what should happen.
Read More →Agencies charge $10K+ per month to manage Google Ads campaigns. What are you actually paying for? Spoiler alert - it's not what they tell you in the sales pitch.
Read More →Percentage-of-spend pricing is the oldest trick in the agency playbook. The more you spend, the more they make. A flat fee model aligns incentives differently. Here's what that actually means for your bottom line.
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