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Social Media Advertising

Social Ads That
Stop the Scroll.

This page is now a guide. It covers how we ran Meta, TikTok, and LinkedIn ads at a flat fee for 12+ years, how fast we tested and killed creative, what to expect from a performance marketing agency on paid social, and what it costs. We aren't accepting clients right now. The guide stays up and free.

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Meta

Facebook and Instagram. Where most budgets are made or wasted. We treat creative as the primary variable, not the afterthought.

Feed Ads Reels Retargeting Lookalikes

TikTok

The fastest-growing paid social channel. Native, entertaining creative that fits the feed, not banner ads forced into a vertical format.

TopView In-Feed Spark Ads UGC

LinkedIn

The B2B channel with no good excuse for bad results. We run lead gen campaigns that reach decision-makers, not just anyone with a job title.

Lead Gen Forms Sponsored Content Message Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Creative Testing

Audience Strategy

Retargeting

B2B Lead Gen

ROAS Over Reach

Meta Ads

TikTok Ads

LinkedIn Ads

Creative Testing

Audience Strategy

Retargeting

B2B Lead Gen

ROAS Over Reach

Brands that trusted us with their budget

Audi

Patrón

Live Nation

Oakley

Alternative Press

Reshoevn8r

Revolver

Ring

Unifyd

Veeps

Audi

Patrón

Live Nation

Oakley

Alternative Press

Reshoevn8r

Revolver

Ring

Unifyd

Veeps

Platform by Platform

How We Work on
Each Channel.

Every platform has its own creative language, auction mechanics, and audience behavior. We do not run the same playbook on each one.

Meta

Creative Is the Targeting. Treat It That Way.

Meta's algorithm has gotten strong enough that broad targeting often beats over-segmented audiences. What still separates results is creative. We build structured testing frameworks across hooks, formats, and copy angles to find what actually drives cost-efficient conversions, then we scale it fast before performance decays.

Retargeting is part of the stack, not the whole strategy. We architect full-funnel sequences: prospecting to warm to conversion, with creative matched to where someone is in that journey.

Advantage+ Campaigns Creative Testing Broad Targeting Dynamic Creative Catalog Ads Pixel + CAPI

TikTok

Native or Nothing. The Feed Rejects Interlopers.

TikTok punishes ads that look like ads. The creative has to feel earned, not inserted. We work with formats that match how people actually use the platform: fast hooks, authentic tone, captions that do real work. We test more concepts per month than most agencies test in a quarter, because TikTok creative has a shorter shelf life than any other channel.

Spark Ads, UGC strategy, and the right mix of brand and performance objectives. We manage it as a full-funnel channel, not just a reach play.

Spark Ads In-Feed Video UGC Creative TopView Pixel Setup Value-Based Bidding

LinkedIn

B2B Lead Gen That Reaches the People Who Buy.

LinkedIn is expensive and it should be, because it is the only platform where you can target by company size, job function, and seniority simultaneously. The cost per click is high enough that mediocre creative and weak offers are immediately punished. We build campaigns where the targeting is surgical and the lead magnet is worth clicking for.

Lead Gen Forms reduce friction and convert at a higher rate than sending traffic to a landing page. Message Ads and Conversation Ads work when used sparingly and written to sound like a human sent them.

Lead Gen Forms Sponsored Content Message Ads Matched Audiences Account Targeting Insight Tag

How We Test

The Creative Sprint.

We test more creative concepts per cycle than most agencies run in a quarter. Here is the loop.

01

Brief

We map the offer, the audience, and the creative angles before a single ad is made. Not every direction gets a test: we pick the most differentiated hypotheses and commit to them.

02

Test

Controlled launches with enough budget to generate signal without burning the account. Multiple hooks, formats, and copy variations running simultaneously against a consistent audience.

03

Read

We look at cost per result, hook rate, thumb stop, and hold rate together, not just ROAS. Bad creative gets cut in 5 to 7 days. We do not let it run to a monthly review cycle.

04

Scale

Winners get more budget. We build on the direction that is working: new iterations, new formats, new audiences layered in. The brief resets and the cycle starts again.

Why Market Correct

We Are Not Running
Last Year's Playbook.

Social platforms change faster than any other channel. Here is how we stay ahead of it.

Creative Velocity

We test more creative concepts per month than most agencies run per quarter. Social is a creative game and we treat it like one.

No Vanity Metrics

Reach and engagement look good in decks. We report on cost per lead, cost per acquisition, and what is actually driving revenue. Nothing else.

Platform-Native Approach

We do not run the same creative on Meta and TikTok. Each platform has its own language and we write in it. Ads that fit the feed convert better.

Audience Architecture

Cold, warm, and hot audiences get different creative and different offers. Full-funnel structure from day one, not an afterthought once you have budget to retarget.

Transparent Spend

You see every dollar, every ad, every result. We do not hide behind aggregated reports. Weekly check-ins with real numbers, not curated highlights.

Straight Answers

Enough to run real tests, which means at minimum 4 to 6 distinct creative concepts per platform. We would rather run fewer, well-considered ads than a large volume of similar variations that tell us nothing. If you do not have creative, we can help develop the brief and direct production.

It depends on who you are trying to reach and what you are selling. B2C with a visual product? Meta first, TikTok second. B2B with a longer sales cycle? LinkedIn is where we start. We make that recommendation after understanding your customer and your economics, not before.

ROAS is a starting point, not the whole story. We track cost per qualified lead, cost per customer acquisition, and incrementality where the budget allows. Vanity metrics like reach and engagement are tracked but never used to justify poor performance on the metrics that actually matter.

Meta has a practical floor of around $3,000 to $5,000 per month to generate enough data for meaningful optimization. TikTok and LinkedIn have their own minimum thresholds. We will tell you honestly if a budget is too thin to do the job properly.

Also Part of the Mix

Google Ads Management

Search, Shopping, Performance Max, YouTube. Every Google channel managed properly.

Programmatic Advertising

Display and video at scale. No hidden fees. No bot traffic.

Let's Build Your
Creative Strategy.

Walk us through where your current campaigns are falling short. We will tell you exactly what we would do differently and why.

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