Most Paid Media Problems Aren't Creative Problems. They're Structure Problems.
Bad campaign architecture, lazy audience targeting, missing negative keywords, broken conversion tracking. The creative gets blamed, but the infrastructure is what's actually failing. I fix the infrastructure so your spend stops leaking.
Book a Free ConsultationYou're spending $30K to $300K a month on paid media and you know something is off. Your Google Ads account has campaign structures from three agencies ago. Your Meta pixel is firing on the wrong events. Your negative keyword list hasn't been touched in six months. And nobody has looked at your search terms report in weeks. The problem isn't your budget or your creative. The problem is everything underneath them.
Fix the Infrastructure, Fix the Results
Campaign Architecture Rebuild
I'll restructure your campaigns from the ground up. Proper ad group segmentation, match type isolation, budget allocation by intent tier, and naming conventions that make reporting actually readable.
Audience and Targeting Audit
Who are you actually reaching? I'll audit your audience segments, exclusion lists, lookalikes, and retargeting pools. Most accounts are spending 15-25% of budget on audiences that will never convert.
Conversion Tracking Overhaul
If your tracking is broken, your optimization is broken. I'll audit every conversion action, fix pixel placement, set proper attribution windows, and make sure the platforms are optimizing toward real business outcomes.
Cross-Platform Strategy
Google, Meta, LinkedIn, programmatic. Most teams run each in a silo. I'll build a unified strategy with clear roles for each channel, shared audience intelligence, and reporting that shows the full picture.
Everything I'll Check in Your Accounts
You'll get a written report with specific findings and prioritized fixes. Not a generic checklist.
For Brands That Know They're Wasting Money
Companies spending $30K-$300K/mo on paid media that know they're wasting money but can't figure out where. Your current team or agency says everything is 'optimized' but the numbers don't back it up.
Teams running Google, Meta, and maybe one more platform with no unified strategy. Each channel has its own reporting, its own goals, and nobody is looking at the overlap or the gaps.
Brands that fired their last agency and need someone to untangle the mess. You need an audit of what's actually in the account before you can move forward, and you need someone who won't just rebuild it the same way.
Three Steps. Zero Guesswork.
The Audit
I go through every campaign, ad group, audience segment, and conversion action in your accounts. You get a written report with specific findings and prioritized fixes.
The Plan
A flat-fee proposal with a clear scope. What gets rebuilt, what gets cut, what gets launched. No packages, no retainer tiers. Just the work your accounts actually need.
The Work
Campaigns rebuilt and live within 5-7 business days. Weekly reporting on spend, conversions, and CPA by channel. Direct access to me for anything that comes up.
What a Paid Media Consultant Does Across Your Channels
Single-channel specialists optimize the channel they were hired for. A paid media consultant decides whether that channel should have the budget at all. Here's the literal work of running spend across platforms instead of inside one.
Channel selection and budget mix
Google, Meta, LinkedIn, Microsoft, TikTok, and programmatic all convert differently for different businesses. I map where your customers actually decide, then put budget where it returns and cut the channels that only look good in their own dashboard. The mix changes as the data comes in, so this is a monthly decision, not a one-time plan.
Account structure that follows intent
Most paid media problems aren't creative problems, they're structure problems. Campaigns get built so high-intent traffic gets the budget it deserves and broad prospecting doesn't quietly eat the account. Same discipline on every platform, tuned to how each one bids.
Tracking that survives 2026
Browser tracking loss and iOS changes have broken more attribution than any algorithm update. I set up server-side tagging and consistent conversion definitions so a conversion counts once, in one place, no matter which platform claims it.
Blended reporting
Every platform overclaims. I report on blended CAC and total revenue so you see what the whole program returns, not five dashboards that each take full credit. If you're weighing social specifically, I've written up what paid social management costs and how to read those quotes.
Consultant, Agency, or In-House Hire
There are three ways to get paid media run well across channels, and I'll be straight about when each one fits.
Consultant
One senior operator owning strategy, structure, and measurement across every platform. Fits brands spending roughly $20K to $150K a month that want the person they hired doing the work, not a coordinator.
You keep every ad account and all the history. The tradeoff is bandwidth. I set the plan and run the numbers, but I'm not also producing a week of new creative.
Agency
Makes sense when you need heavy creative production and a bench across many channels that flexes without you hiring.
The familiar failure mode is being sold by the founders and serviced by juniors. If you go this route, ask who owns your budget allocation and how they're paid.
In-House
The right call once spend is large and steady enough that a full-time paid media lead costs less than any outside option.
The risk is one person holding all the context. Strong in-house teams still bring in a consultant for audits and a second read on channel mix.
What It Costs and What the First 90 Days Look Like
Market rates first. Experienced paid media consultants charge $2,500 to $12,000 a month depending on channel count and spend. Agencies usually take 10 to 20 percent of your media budget. There's a full breakdown in how performance marketing pricing works.
I price everything as a flat monthly fee, scoped after the audit. No percentage of spend, because that model pays the vendor more every time your budget goes up, whether the program improved or not.
Days 1 to 30
Audit every channel and fix the tracking. Establish a blended baseline so we agree on what the program returns today before changing anything.
Days 31 to 60
Reallocate. Budget moves off the channels that were overclaiming and toward the ones driving real conversions. Account structures get rebuilt platform by platform.
Days 61 to 90
Scale the winners. New tests launch on the channels that proved out, and reporting settles into a weekly blended view tied to revenue.
Red Flags When Hiring a Paid Media Consultant
After 12+ years across 400+ brands, I can usually tell within one call whether someone runs cross-channel budgets or just one platform. Here's what should make you walk.
They recommend every channel
A consultant who says you should be on all of them hasn't looked at where you actually convert. Focus beats spread almost every time.
They charge a percentage of spend
Their pay rises with your budget. That's the wrong incentive for someone whose job is deciding how much to spend and where.
No plan for tracking loss
If server-side tagging and conversion deduplication never come up, their numbers are already leaking and they haven't noticed.
Per-platform reporting only
Five dashboards that each claim the sale isn't reporting, it's theater. You want one blended number you can take to finance.
The account lives in their name
You own every ad account and grant access. If leaving them means losing your history, they built a hostage situation.
Paid Media Consultant Questions, Answered
What does a paid media consultant do?
How is a paid media consultant different from a single-channel specialist?
How much does a paid media consultant cost?
Which channels do you manage?
Do you work with our existing agency or team?
Built on 12+ years managing performance campaigns for 400+ brands.
Ready to Stop Your Budget
From Leaking?
Book a free audit. I'll go through your accounts and show you exactly where money is being wasted. No pitch. No obligation.
Book Your Free Audit