Programmatic Advertising

Your Programmatic Campaigns Deserve a Real Expert

You know programmatic works. But between DSP complexity, attribution black holes, and reporting that doesn't match reality, you're spending without confidence. I've managed $550M+ in programmatic spend across 400+ brands. I'll fix what's broken.

Book a Free Consultation

You're running display campaigns across three platforms and none of the attribution data agrees with each other. Your agency reports look great but GA4 tells a different story. Meanwhile, you're pretty sure at least 20% of your impressions are hitting bot traffic, and nobody on the current team can tell you for certain. That's not a media problem. That's an infrastructure problem.

What You Get

Programmatic Done Right, Not Just Done

Full DSP Audit

I'll tear apart your current programmatic setup. Campaign structure, audience segments, creative rotation, bid strategy, placement quality. You'll get a full report showing exactly where money is leaking and why your attribution doesn't line up.

Attribution Architecture

Clean attribution starts with proper pixel placement, conversion windows, and a measurement plan that accounts for programmatic's longer conversion paths. I'll build the tracking foundation so you actually know what's working.

Campaign Build and Optimization

New campaigns built from scratch or existing ones rebuilt with proper structure. Audience layering, frequency management, contextual targeting, and creative rotation that doesn't burn through your best assets in a week.

Transparent Reporting

Monthly reporting that shows you real numbers. CPMs by placement, viewability rates, actual vs. reported conversions, and honest commentary on what to scale and what to cut. No vanity metrics.

Who This Is For

Built for Brands That Have Outgrown Guesswork

DTC brands spending $20K-$200K/mo on display and programmatic who need someone to actually look under the hood. You've got budget but no confidence in where it's going.

Ecommerce companies scaling beyond Meta and Google into programmatic for the first time. You need an expert who's done this before, not an agency learning on your dime.

Marketing teams that inherited a DSP setup from a previous agency and have no idea if it's actually working. The reports look fine but the results don't match.

The Process

Three Steps. No Surprises.

The Audit

I look at your current programmatic campaigns, attribution setup, and reporting. You get a written audit with specific findings, not a pitch deck.

The Plan

Based on the audit, I put together a flat-fee proposal covering exactly what needs to happen. No packages. No upsells. Just the work that actually matters for your situation.