Ecommerce Marketing Has a Measurement Problem
Between platform attribution, post-purchase surveys, and GA4, you're getting three different stories about what's working. I build the framework that tells you which story is true, then optimize spend against it. $550M+ managed across 400+ brands.
Book a Free ConsultationYour Meta dashboard says ROAS is 4x. Your Shopify dashboard shows something different. GA4 gives you a third number. And your post-purchase survey says customers found you on TikTok, which isn't even in your media mix. You've got three sources of truth and none of them agree. Meanwhile, you're making six-figure monthly spend decisions based on whichever number supports the decision you already wanted to make. That's not marketing. That's guessing with a big budget.
The Framework That Turns Data Into Decisions
Measurement Framework Build
I'll build a unified measurement system that reconciles platform data, GA4, and post-purchase surveys into a single source of truth. You'll know which channels are actually driving incremental revenue, not just claiming credit for it.
Full-Funnel Channel Strategy
Meta for prospecting, Google for intent capture, programmatic for reach, email for retention. I'll map your channel mix to your customer journey and allocate budget based on where each channel actually adds value.
Creative and Audience Testing
I'll build testing frameworks that isolate variables properly. Not A/B tests where you change five things at once. Structured creative testing, audience testing, and landing page testing with clear winners and losers.
Unit Economics and Scaling
What's your real CAC? Not your blended CAC. Your incremental CAC by channel. I'll build the unit economics model that shows you exactly how much you can spend on each channel before it stops being profitable.
The Metrics You'll Actually Use
For Ecommerce Brands Ready to Scale With Clarity
Shopify and ecommerce brands doing $1M-$20M in annual revenue. You've got real traction but you're making spend decisions on conflicting data. You need a measurement framework before you need more media budget.
DTC brands scaling beyond Meta into Google and programmatic. You've hit a ceiling on Meta and you're not sure which channel to invest in next. You need someone who's done this before, not an agency running the same playbook for every client.
Ecommerce teams drowning in data but starving for clarity. You've got Shopify analytics, GA4, platform dashboards, a BI tool, and post-purchase surveys. What you don't have is a clear answer on what's actually working.
Three Steps to Profitable Growth
The Audit
I review your current channel mix, attribution setup, unit economics, and creative testing cadence. You get a written assessment of what's working, what's wasting money, and where the biggest growth opportunities are.
The Framework
I build the measurement infrastructure and channel strategy. Unified tracking, proper attribution, unit economics model, and a clear plan for which channels to scale and which to cut.
The Execution
Campaigns optimized against real data. Weekly reporting on incremental ROAS by channel, CAC trends, and creative performance. Direct access to me for every strategic decision.
Built on 12+ years managing performance campaigns for 400+ brands.
Ready to Scale With Confidence?
Book a free audit. I'll show you where your attribution is breaking, which channels are actually driving growth, and what to do next. No pitch. No obligation.
Book Your Free Audit