Display and video across premium inventory — not bots, not click farms, not low-quality placements inflating your impression counts. Full transparency on where every dollar runs, with no margin skimming buried in the reporting.
Banner and rich media placed programmatically across premium publishers. Audience targeting layered with contextual signals, brand safety controls, and viewability minimums that actually mean something.
Pre-roll, mid-roll, outstream — video across the open web and premium exchanges. Completion rates, viewability, and audience quality matter more than raw impression volume.
Reach audiences on streaming platforms with unskippable ads in a premium environment. CTV is one of the fastest-growing programmatic channels and still underutilized by most advertisers.
Ads that match the form and function of the publisher environment. Less intrusive, higher engagement, effective for content-driven campaigns targeting people in research mode.
First-party CRM data, pixel-based retargeting, third-party data overlays, contextual targeting — layered intelligently to reach the right person in the right environment.
Actual CPMs, actual inventory sources, actual performance — not aggregated numbers that obscure where your budget went. No hidden tech fees, no undisclosed margin.
The programmatic supply chain has a lot of hands in it. DSPs, SSPs, exchanges, data providers — every layer takes a cut. Some agencies also take an undisclosed margin on top of their management fee, meaning you're paying more per impression than you think. I run programmatic with full transparency on where budget goes, including actual media cost versus fees.
Industry estimates put invalid traffic at 20–40% of all programmatic impressions depending on inventory tier. Without proper brand safety controls, third-party verification, and private marketplace deals with quality publishers, a meaningful chunk of your budget buys impressions nobody ever sees.
A 'viewable' impression by the IAB standard means 50% of the ad was in-view for one second. That's a very low bar. I set viewability minimums that make sense for the campaign objective and enforce them with third-party verification tools — because 100,000 impressions nobody saw are worth nothing.
Connected TV offers targeting precision that traditional TV never had, in an environment where people actually pay attention. CPMs are higher than open web display but audience quality and completion rates make the math work for the right brands. If you haven't tested it, it's worth serious consideration.
A free audit shows exactly what's working, where the budget is leaking, and what transparent programmatic management actually looks like.