Most Paid Media Problems Aren't Creative Problems. They're Structure Problems.
Bad campaign architecture, lazy audience targeting, missing negative keywords, broken conversion tracking. The creative gets blamed, but the infrastructure is what's actually failing. I fix the infrastructure so your spend stops leaking.
Book a Free ConsultationYou're spending $30K to $300K a month on paid media and you know something is off. Your Google Ads account has campaign structures from three agencies ago. Your Meta pixel is firing on the wrong events. Your negative keyword list hasn't been touched in six months. And nobody has looked at your search terms report in weeks. The problem isn't your budget or your creative. The problem is everything underneath them.
Fix the Infrastructure, Fix the Results
Campaign Architecture Rebuild
I'll restructure your campaigns from the ground up. Proper ad group segmentation, match type isolation, budget allocation by intent tier, and naming conventions that make reporting actually readable.
Audience and Targeting Audit
Who are you actually reaching? I'll audit your audience segments, exclusion lists, lookalikes, and retargeting pools. Most accounts are spending 15-25% of budget on audiences that will never convert.
Conversion Tracking Overhaul
If your tracking is broken, your optimization is broken. I'll audit every conversion action, fix pixel placement, set proper attribution windows, and make sure the platforms are optimizing toward real business outcomes.
Cross-Platform Strategy
Google, Meta, LinkedIn, programmatic. Most teams run each in a silo. I'll build a unified strategy with clear roles for each channel, shared audience intelligence, and reporting that shows the full picture.
Everything I'll Check in Your Accounts
You'll get a written report with specific findings and prioritized fixes. Not a generic checklist.
For Brands That Know They're Wasting Money
Companies spending $30K-$300K/mo on paid media that know they're wasting money but can't figure out where. Your current team or agency says everything is 'optimized' but the numbers don't back it up.
Teams running Google, Meta, and maybe one more platform with no unified strategy. Each channel has its own reporting, its own goals, and nobody is looking at the overlap or the gaps.
Brands that fired their last agency and need someone to untangle the mess. You need an audit of what's actually in the account before you can move forward, and you need someone who won't just rebuild it the same way.
Three Steps. Zero Guesswork.
The Audit
I go through every campaign, ad group, audience segment, and conversion action in your accounts. You get a written report with specific findings and prioritized fixes.
The Plan
A flat-fee proposal with a clear scope. What gets rebuilt, what gets cut, what gets launched. No packages, no retainer tiers. Just the work your accounts actually need.
The Work
Campaigns rebuilt and live within 5-7 business days. Weekly reporting on spend, conversions, and CPA by channel. Direct access to me for anything that comes up.
Built on 12+ years managing performance campaigns for 400+ brands.
Ready to Stop Your Budget
From Leaking?
Book a free audit. I'll go through your accounts and show you exactly where money is being wasted. No pitch. No obligation.
Book Your Free Audit