# Correct Opinions by Market Correct > Correct Opinions is a performance marketing publication from Market Correct, a flat fee performance marketing agency with 12+ years and 400+ brands of receipts. Client roster includes Alt Press, Ring, Live Nation + more. Founder Evan Taylor. Tagline "Built to be fired." The agency takes clients case by case and isn't accepting clients right now. ## About Most marketing advice is a sales deck. Correct Opinions is what 12+ years and 400+ brands of agency work looks like when it's published as opinions instead of pitches. Google Ads, programmatic, paid social, B2B pipeline, and the AI tools we actually use. No proprietary technology. No secret sauce. Just what worked, what didn't, and what it cost. The site has four parts. Opinions (77 posts at /blog), Verdicts (32 scored and unscored tool reviews at /verdicts), Guides (the pillar pages on Google Ads, paid social, programmatic, and B2B performance marketing at /services), and Tools (/tools). Market Correct LLC is the publisher. Evan Taylor writes it. Some links pay us a commission. Never the opinion. Every outbound affiliate link is direct to the partner with the partner's own tracking. Nothing sits between a click and the URL. ## The Agency Market Correct is a flat fee performance marketing agency. It was founded on flat fee pricing as a direct alternative to the percentage-of-spend model most agencies use. Percentage pricing has a structural conflict of interest built in. The agency earns more when the client spends more, regardless of results. Market Correct never priced that way. No junior account managers, senior-level ownership on every account, no long-term contracts, and clients own every account. The agency takes clients case by case and is not accepting clients right now. The opinions and guides stay free. ## Why Flat Fees Most performance marketing agencies charge 10-20% of monthly ad spend as their management fee. On a $30,000/month account that's $4,500-$6,000/month in fees, and those fees scale automatically as spend grows, with no additional work required from the agency. Market Correct charges a flat monthly fee that doesn't change based on ad spend. That puts the agency's incentives on the client's side. The goal is better results from every dollar spent, not more dollars spent. Most of the opinions on this site come from watching the other model up close. ## Pricing Model Flat fee only. No percentage-of-spend pricing. No long-term contracts. No hidden markups on ad spend. Month to month. ## Facts - 400+ brands served - 12+ years of experience - Client roster includes Alt Press, Ring, Live Nation + more - Founder Evan Taylor - Tagline "Built to be fired." - Flat fee pricing model (not percentage-of-spend) - No junior account managers. Senior-level ownership on every account - No long-term contracts - Not accepting clients right now - 77 opinions, 32 verdicts, 5 pillar guides ## Sections - [Opinions](https://mrktcorrect.com/blog): Every post. Agency pricing, ad platforms, and the tools we use. - [Verdicts](https://mrktcorrect.com/verdicts): Scored tool reviews and comparisons. Pocket AI 5/5, Granola 4.7/5, Plaud Note 4.5/5, Wispr Flow 4.5/5, Plaud Note Pro 3/5, plus about 27 unscored reviews and comparisons. - [Guides](https://mrktcorrect.com/services): The pillar guides, formerly the service pages. - [Tools](https://mrktcorrect.com/tools): Calculators and utilities. - [About](https://mrktcorrect.com/about) - [Contact](https://mrktcorrect.com/contact) ## Guides Pillar guides written after the invoice cleared, not before the pitch. These were the agency's service pages and now read as guides to each channel. - [Google Ads](https://mrktcorrect.com/google-ads): Search, Shopping, Performance Max, Display, and YouTube, and what managing them for a flat fee with no contracts actually involves. - [Paid Social](https://mrktcorrect.com/social-media): Meta, TikTok, and LinkedIn. Test creative fast, cut the losers, scale what works. - [Programmatic](https://mrktcorrect.com/programmatic): Display, video, CTV, and native with real transparency, no bot traffic, and no hidden margins. - [B2B Performance Marketing](https://mrktcorrect.com/b2b-performance-marketing): The hub for SaaS and B2B teams measured on pipeline and revenue instead of clicks. ## Consultant Guides Written when the agency sold these as consulting. They still describe the work. - [Performance Marketing Consultant](https://mrktcorrect.com/services/performance-marketing-consultant): Measurement frameworks, attribution fixes, and making every ad dollar accountable. - [Paid Media Consultant](https://mrktcorrect.com/services/paid-media-consultant): Campaign structure, audience targeting, conversion tracking, and the infrastructure that stops budget leaks. - [Google Ads Consultant](https://mrktcorrect.com/services/google-ads-consultant): Negative keyword architectures, campaign structure, and turning bloated accounts into revenue. - [Ecommerce Marketing Consultant](https://mrktcorrect.com/services/ecommerce-marketing-consultant): Measurement frameworks for Shopify and DTC brands that show which channels actually drive growth. - [Programmatic Advertising Consultant](https://mrktcorrect.com/services/programmatic-advertising-consultant): DSP audits, attribution fixes, and campaigns that report clean data. ## Pages - [Homepage](https://mrktcorrect.com/) - [Guides Overview](https://mrktcorrect.com/services) - [Verdicts](https://mrktcorrect.com/verdicts) - [About](https://mrktcorrect.com/about) - [Opinions](https://mrktcorrect.com/blog) - [Tools](https://mrktcorrect.com/tools) - [Contact](https://mrktcorrect.com/contact) ## Opinions and Verdicts All posts live under https://mrktcorrect.com/blog/. Two tracks. Opinions on performance marketing and agency pricing, plus verdicts on the AI tools the agency pays for and uses daily. Verdict posts carry a score out of 5 where we've lived with the tool long enough to give one. Some links in these posts pay a commission. Never the opinion. - [Pocket vs Plaud AI, the Hardware Note Takers Compared](https://mrktcorrect.com/blog/pocket-plaud-ai): Two handheld AI recorders that capture meetings without a laptop, tested side by side by an agency that uses them daily. - [Granola AI Review 2026 - We Use It Daily, Here's Why](https://mrktcorrect.com/blog/granola-ai-review): A year of Granola on our own calls. Pricing from $0 to $35 per user, the no-bot capture model, phone calls, Teams, and how it stacks up against Otter and Fathom. - [Granola AI Pricing 2026 - Free vs $14 Business, Explained](https://mrktcorrect.com/blog/granola-pricing): Basic is free with a 30-day history cap, Business is $14 per user per month, Enterprise $35. Break-even math and who should pay. - [Granola vs Plaud - Software Listener or $159 Recorder?](https://mrktcorrect.com/blog/granola-vs-plaud): Granola records laptop video calls, free or $14 a month. The $159 Plaud Note records rooms and phone calls. Which half of your week is which. - [Descript Review 2026 - Worth It for Text-Based Editing?](https://mrktcorrect.com/blog/descript-review): We paid for Descript and cut real podcasts and screen recordings in it. What the text-based editor, Underlord, Studio Sound, and AI voices are worth in 2026. - [Descript Pricing (2026) - Every Plan, Credits, Gotchas](https://mrktcorrect.com/blog/descript-pricing): Descript pricing explained. Free, Hobbyist, Creator, Business, and Enterprise, what media hours and AI credits really buy, annual vs monthly, and our pick. - [Descript Alternatives - 8 Tools Sorted by Job (2026)](https://mrktcorrect.com/blog/descript-alternatives): Eight Descript alternatives sorted by the job you actually have, transcription, recording, editing, or podcasting, with 2026 prices from each vendor's own page. - [Descript vs Riverside - Record First or Edit First (2026)](https://mrktcorrect.com/blog/descript-vs-riverside): Riverside records better, Descript edits better. We compare 2026 pricing, recording quality, transcription, AI tools, and collaboration, then pick per use case. - [Pocket AI Review (2026), What 6 Months of Daily Use Taught Me](https://mrktcorrect.com/blog/pocket-ai-review): Six months testing Pocket AI as a daily voice recorder, covering battery, mic, transcripts, and the app. - [Wispr Flow Review (2026), 90 Days of AI Voice Dictation](https://mrktcorrect.com/blog/wispr-flow-review): An honest review after 90 days, with real dictation speed tests, pricing math, and who it's for. - [Fireflies AI Review 2026 - Built for Sales Teams (4.2/5)](https://mrktcorrect.com/blog/fireflies-ai-review): Fred the bot, AskFred, CRM auto-logging, per-seat pricing from the official guide, and why it's the sales team's tool, not the operator's. - [OutlierKit Review for B2B Marketing Teams (2026)](https://mrktcorrect.com/blog/outlierkit-review-b2b-marketing-teams): OutlierKit from an agency perspective, with Pro vs Max pricing and how it compares to VidIQ and TubeBuddy. - [Best Lighting for Client Video Calls (and My Home Office Stack, 2026)](https://mrktcorrect.com/blog/client-call-ready-desk): Why lighting matters more than your webcam, plus the desk setup an agency founder actually uses. - [SaaS Performance Marketing, the Pipeline-First Playbook](https://mrktcorrect.com/blog/saas-performance-marketing): SaaS performance marketing measured on revenue and payback instead of signups, with the channels and metrics that matter. - [What Is B2B Performance Marketing? A Plain-Language Guide](https://mrktcorrect.com/blog/what-is-b2b-performance-marketing): Paying for pipeline and revenue instead of clicks, how B2B differs from B2C, and the channels that work. - [Pocket vs Plaud Note Pro vs Mobvoi TicNote, Tested (2026)](https://mrktcorrect.com/blog/pocket-vs-plaud-vs-ticnote): Three handheld AI voice recorders compared on phone-call capture and full-year cost, with one clear pick per use case. - [Plaud Note Review (2026), Is the $159 AI Recorder Worth It?](https://mrktcorrect.com/blog/plaud-note-review): How the Plaud Note performs on meetings, calls, and lectures, where it falls short, and which model in the lineup to buy. - [The Ultimate Guide to AI Dictation Apps and Tools (2026)](https://mrktcorrect.com/blog/ultimate-guide-ai-dictation): How AI dictation turns speech into text in real time, plus a comparison of the best apps of 2026. - [The Best YouTube Keyword Research Tools (2026), Ranked by Job](https://mrktcorrect.com/blog/best-youtube-keyword-research-tools): YouTube keyword tools sorted by the job you're hiring them for, including the free options that hold up. - [Ahrefs for YouTube, What It Does and What to Use Instead](https://mrktcorrect.com/blog/ahrefs-for-youtube): What Ahrefs covers for YouTube, the gaps it leaves, and the YouTube-native tool that fills them. - [Wispr Flow vs Superwhisper, the Honest Mac Showdown (2026)](https://mrktcorrect.com/blog/wispr-flow-vs-superwhisper): Both Mac dictation apps tested, with a specs table, privacy notes, pricing math, and a verdict. - [Wispr Flow Pricing 2026, Is It Worth $15 a Month?](https://mrktcorrect.com/blog/wispr-flow-pricing): Free vs Pro tier breakdown after 90 days of real use, with break-even word counts and who should upgrade. - [Descript vs Otter, Which One You Actually Need (2026)](https://mrktcorrect.com/blog/descript-vs-otter): Descript edits media by editing text, Otter takes live meeting notes. 2026 pricing, free-tier traps, and one pick per workflow. - [What Is ElevenLabs? Every Product Explained (2026)](https://mrktcorrect.com/blog/elevenlabs-products-explained): ElevenCreative, ElevenAgents, and ElevenAPI in plain English, with pricing and one pick per job. - [How to Transcribe a YouTube Video, 4 Ways Compared](https://mrktcorrect.com/blog/how-to-transcribe-a-youtube-video): The free transcript panel, ElevenLabs Scribe, Descript, and local apps, with steps, costs, and the rights caveat. - [Claude Code Skills, What Actually Matters and What's Just Noise](https://mrktcorrect.com/blog/claude-code-skills): The custom Skills an agency built, the ones worth installing, and what's fluff. - [Best AI Voice Recorders for Meetings, Ranked (2026)](https://mrktcorrect.com/blog/best-ai-voice-recorders): Pocket, Plaud Note Pro, Plaud NotePin, Sony, Olympus, and Zoom recorders judged on transcripts and daily use. - [ChatGPT Ads Manager, the 2026 Advertiser Guide to OpenAI's New Platform](https://mrktcorrect.com/blog/chatgpt-ads-manager-guide): CPC bids, ad formats, targeting limits, and how OpenAI's self-serve ad platform stacks up against Google and Meta. - [Plaud Note Pro Review, an Honest 2026 Take from an Agency](https://mrktcorrect.com/blog/plaud-note-pro-review): We ran the Plaud Note Pro on real client calls, and explain what it nails and where it falls short. - [Best AI Hardware Note Takers in 2026, Ranked Honestly](https://mrktcorrect.com/blog/best-ai-hardware-note-takers): Seven AI hardware note takers ranked from inside a working agency, including Pocket, Plaud, Bee, and Rabbit. - [Granola vs Fireflies AI - Which One Wins, and When (2026)](https://mrktcorrect.com/blog/granola-fireflies-ai): No-bot capture vs the Fireflies bot, 2026 pricing, CRM sync, Teams and phone support, and which one wins for your meetings. - [Granola vs Fathom AI - Which Note Taker We Keep (2026)](https://mrktcorrect.com/blog/granola-fathom-ai): Official 2026 pricing, free plan limits, bot vs no-bot capture, MCP on Business, and which note taker we still keep. - [Granola and Pocket, the AI Meeting Tools That Run Our Agency](https://mrktcorrect.com/blog/granola-pocket-ai-review): Granola for desk meetings and Pocket for phone calls, the AI meeting stack that runs Market Correct. - [Best AI Note Takers We Use to Run a Marketing Agency](https://mrktcorrect.com/blog/best-ai-note-takers): Eight AI note takers ranked by an agency that uses them daily, including Granola, Otter, Fathom, and Pocket. - [Granola vs Otter AI - Why We Pick Granola Every Time](https://mrktcorrect.com/blog/granola-otter-ai): Summary quality, the bot in the room, 2026 pricing, phone calls, Teams, and headphones after a year running both. - [Claude Skills, the Way Our Marketing Agency Actually Uses Them](https://mrktcorrect.com/blog/claude-skills-marketing-agency): About 30 Claude skills installed across the agency, the 12 touched every day, and how we build custom ones. - [Performance Marketing Agency Pricing in 2026. Models, Costs, and What You Should Pay](https://mrktcorrect.com/blog/performance-marketing-agency-pricing): Real fee ranges for Google Ads, programmatic, and paid social at every spend tier, plus how to audit whether you're overpaying. - [Paid Social Agency Cost: What You're Actually Paying For in 2026](https://mrktcorrect.com/blog/paid-social-agency-cost): What paid social management actually costs in 2026 and what the fees buy. - [How to Read an Agency Proposal (And What It's Hiding)](https://mrktcorrect.com/blog/how-to-read-an-agency-proposal): The claims to check, the numbers to question, and the fine print agencies hope you'll skip. - [We Built This Site With AI. Here's What Google Did With It](https://mrktcorrect.com/blog/ai-seo-results): What happened in Google search after building mrktcorrect.com with AI. - [7 Marketing Agency Contract Traps That Lock You In](https://mrktcorrect.com/blog/marketing-agency-contract-red-flags): The contract clauses that lock clients in and how to spot them before signing. - [How Much Does Programmatic Advertising Cost?](https://mrktcorrect.com/blog/programmatic-advertising-agency-cost): Real 2026 programmatic pricing and where hidden margins creep in. - [Programmatic Advertising Examples in the Wild](https://mrktcorrect.com/blog/programmatic-advertising-examples): Real examples of programmatic display, video, CTV, and native ads. - [What Is Digital Marketing? A Performance-First Answer for 2026](https://mrktcorrect.com/blog/what-is-digital-marketing): A plain answer to what digital marketing covers, written from a performance angle. - [What Digital Advertising Gets Wrong](https://mrktcorrect.com/blog/what-digital-advertising-gets-wrong): The structural problems in digital advertising and why they persist. - [What Is a DSP? How Programmatic Media Buying Actually Works](https://mrktcorrect.com/blog/what-is-a-dsp): Demand-side platforms explained in plain language. - [How to Switch Marketing Agencies Without Losing Account History](https://mrktcorrect.com/blog/how-to-switch-marketing-agencies): The handoff checklist that protects your ad accounts and data when changing agencies. - [Agency "Proprietary Technology" Is Almost Always a Lie](https://mrktcorrect.com/blog/agency-proprietary-technology-myth): Why proprietary tech claims from agencies rarely hold up. - [Google Ads Quality Score Explained](https://mrktcorrect.com/blog/google-ads-quality-score-explained): How Quality Score works, how to raise it, and how that cuts CPC. - [What Is Performance Marketing? Why Most Agencies Get It Wrong](https://mrktcorrect.com/blog/what-is-performance-marketing): Performance marketing defined, and where most agencies drift from it. - [Why a Flat Fee Google Ads Agency Saves You More](https://mrktcorrect.com/blog/flat-fee-google-ads-agency): The math on flat-fee vs percentage-of-spend pricing for Google Ads management. - [You're Paying Double For the Same Work](https://mrktcorrect.com/blog/niche-agency-ripoff): Why niche agency positioning often means paying more for the same work. - [What Does a Google Ads Agency Actually Do All Day?](https://mrktcorrect.com/blog/what-does-a-google-ads-agency-do-all-day): The real weekly workload behind managing a Google Ads account. - [Why Most Google Ads Agencies Are Ripping You Off](https://mrktcorrect.com/blog/google-ads-agency-red-flags-ripoff): The red flags that show a Google Ads agency is overcharging you. - [Most Agencies Hide Their Metrics For a Reason](https://mrktcorrect.com/blog/most-agencies-hide-their-metrics): Why agencies bury the numbers that matter and which metrics to demand. - [What Is Programmatic Advertising? A Plain-Language Explanation](https://mrktcorrect.com/blog/what-is-programmatic-advertising): Programmatic advertising explained without the jargon. ## Policies - [Privacy Policy](https://mrktcorrect.com/privacy) - [Terms of Service](https://mrktcorrect.com/terms) ## Contact - Email: info@mrktcorrect.com - [Website](https://mrktcorrect.com) - [Contact](https://mrktcorrect.com/contact) - [LinkedIn](https://www.linkedin.com/company/market-correct/)